School of visual arts will honor louise fili with the 28th annual masters series award and exhibition. And it all goes back to that sultry evening in july. Book jackets for pantheon books, art direction and design by louise fili. Founded in 1989, louise fili ltd is a graphic design studio specializing in brand development for food packaging and restaurants. I actually got this book to bring to a talk and book signing that louise fili was having at my college. I really reccomend this book to anyone who loves design. Louise fili ltd is a graphic design studio that offers unique and elegant solutions to all things related to food, books, and culture, including brand strategy and development for restaurants and specialty food packaging. Louise fili graphic designer life, age, zodiac birthday. Aug 21, 2017 the new jerseyborn italianamerican began her career as a senior designer for herb lubalin, spent 11 years at pantheon books quietly revolutionizing the art of book design, and then flew solo with the launch of her design studio, louise fili ltd.
New york city based graphic design studio specializing in restaurant branding, logos, food packaging, hand lettering and typography. Louise fili has been an inspiration for designers around the world since the 1980s, when she raised the bar on book cover design, creating close to two thousand jackets as art director for pantheon books. Louise fili is the first comprehensive retrospective of the designers influential career, and includes her book jacket, branding, food packaging, and restaurant identity work. Fili is the undisputed master of the universe when it comes to dropdead gorgeous handlettered logos and identity systems, book jackets, and posters. When louise fili sits down to create a restaurant logo, she pencils the restaurants name over and over on tracing paper until, many pages later, a design is born. Louise has taught and lectured on graphic design and typography and her work is in the permanent collections of. For eleven years louise fili was art director of pantheon books, where she designed 2,000 book jackets. She has written, cowritten, and designed over twentyfive books on graphic design and italy, including italian art deco, italianissimo, and grafica. Louise fili is recognized with a 2014 aiga medal for impeccable craftsmanship, elegant use of typography and designing with a passion and focus that is the envy of every designer.
Her work is stylish and distinctive whether its a label for a bottle of wine, a logo for an elegant restaurant or the branding for a line of jams. Formerly senior designer for herb lubalin, fili was art director of pantheon books for eleven years, where she designed over 2000 book jackets. Based in new york, fili is the founder of louise fili ltd, and she certainly knows a thing or two about brand building and the critical importance of design. Louise fili ltds redesign sought to revive its historyretaining the oval shape and signature star, while imbuing a contemporary typographic aesthetic. As a designer and teacher, i constantly rely on these books not only as a source of inspiration for my own work, but also to share. Louise fili takes us on a typographic trip to paris. Formerly senior designer for herb lubalin, louise fili was art director of pantheon books from 1978 to 1989, where she designed close to 2,000 book jackets. In 1989 she started her own design firm, louise fili ltd, specializing in food packaging, restaurant identities, and books. Born on april 12, 1951, in orange, new jersey, louise fili displayed early graphic art skills by carving letterforms into her bedroom wall as a youngster. And complexity, notably how we, as a global civilization, deal with science fiction, taste, social media, the cities we live in, aesthetics, powerpoint, burkas, big tech, fullcontact sports, and other thorny topics. Louise fili is an italianamerican graphic designer who is recognized for impeccable craftsmanship and elegant use of. The memorial gallery at farmingdale state college presents louise fili, a worldrenowned graphic designer who has created over 2000 book covers and countless logos, packaging and signage that have been seamlessly woven into our everyday lives.
She has received gold and silver medals from the society of illustrators and the new york art directors club, the premio grafico from the bologna book fair, and three james beard award. The seasoned designer runs her own studio, louise fili ltd. We discuss how she discovered her niche, her logo design process, typography design, her incredible books and so much more. She has written, cowritten, and designed over twentyfive books on graphic design and italy, including italian art deco, italianissimo, and grafica della strada. Never sit and wait for the phone to ring adobe 99u. On this weeks episode ian interviews louise fili, an italianamerican graphic designer whos specialised in brand development for food packaging and restaurants for the past 30 years.
Louise fili is an italianamerican graphic designer recognized for her elegant use of typography and timeless. Louise fili is an italianamerican graphic designer recognized for her elegant use of typography and timeless quality in her design. In this video, clemency burtonhill speaks to the iconic graphic designer louise fili about her italian roots, classic book covers and logos that are good enough to eat. Founded in 1989, louise fili ltd is an awardwinning new yorkbased graphic and digital design firm specializing in strategic brand development and. The new jerseyborn italianamerican began her career as a senior designer for herb lubalin, spent 11 years at pantheon books quietly revolutionizing the art of book design, and then flew solo with the launch of her design studio, louise fili ltd. Louise fili is principal of louise fili ltd, a new york city graphic design firm specializing in food packaging, restaurant identities, and publishing. Louise fili is director of louise fili ltd in new york, specializing in food packaging and restaurant identities. Her interest in food and the italian culture started when she was very young. If your coffee table is already graced with her previous book, grafica della strada. Graphic designer louise fili, who specializes in restaurant logo and food packaging designs, talks with cravings editor celia cheng about her new monograph, elegantissima. Pisellino will transport you into a bar in rome, florence, or venice. Formerly senior designer for herb lubalin, louise fili was art director of pantheon books from 1978 to 1989, where she designed close to 2,000 book. Fili was art director of pantheon books for eleven years, where she designed close to 2000 book jackets. The exhibition will be on view through 10 december 2016 at the sva gramercy gallery, located at 209 east 23rd street.
Her work embraces the true pleasures of filis worldtype, food, and italy. Louise fili takes us on a typographic trip to paris louise. She is a aries and was born in the year of the rabbit 2014 american institute of graphic arts medalist who is recognized for her work as a book cover designer. These italian nesting tins bring order and delight to any desktop or bookshelf. The design and typography of louise fili princeton architectural press. She has also designed over two thousand book covers. Her newest digital typeface montecatini allows the rest of us to bring a little of her refined sensibility to design.
Louise fili will be the first comprehensive retrospective of the designers influential career and include her book jacket, branding, food packaging and restaurant. See more ideas about louise fili, typography inspiration and typography design. Sep 17, 2012 graphic designer louise fili, who specializes in restaurant logo and food packaging designs, talks with cravings editor celia cheng about her new monograph, elegantissima. Louise filis inspiring type of graphic design logoworks blog. Louise filis book list favorite books offer a certain intimacyi can remember precisely where and when i found each one, and i keep them nearby on a dedicated shelf in my studio. Louise fili is director of louise fili ltd, a new yorkbased design studio specializing in branding for food packaging and restaurants. She specializes in food related logos, restaurant identities and packaging sarabeths preserves and tates cookies are iconic examples. Louise fili is principal of louise fili ltd, specializing in food packaging and restaurant identities. Renowned italianamerican designer louise fili s love of typography and graphic arts stems from a specific moment during her first trip to italy, at age 16. Louise fili principal, an expert in italian visual culture, is an internationally celebrated creative director, graphic designer, type designer, and author. Formerly senior designer for herb lubalin, louise fili was art director of pantheon books for eleven years, where she designed close to 2000 book jackets. Formerly senior designer for herb lubalin, louise fili was art director of pantheon books from 1978 to 1989, where she designed close to 2,000. On sundays, designer louise fili likes to venture into her manhattan office, pull out her visual diariesalbums of perfume labels, orange wrappers, photographs of street signs, shes been. Louise fili takes us on a typographic trip to paris eye.
Early influences born on april 12, 1951, in orange, new jersey, louise fili displayed early graphic art skills by carving letterforms into her bedroom wall as a youngster. Louise fili is a new yorkbased graphic designer and founder of louise fili ltd. Montecatini, louise filis typographic homage to an. We the italians design legend louise fili photographs. Louise fili takes us on a typographic trip to paris eye on.
This latest book by bfa advertising and graphic des elegantissima louise fili for more than three decades, graphic designer louise fili has been producing some of the most consistently exquisite typography, frequently handdrawn and building. The lover, 1985, with lettering by craig decamps and the victorian fairy tale book. Formerly senior designer for herb lubalin, fili was art director of pantheon books from 1978 to 1989, where she designed close to 2,000 book jackets. May 21, 2014 based in new york, fili is the founder of louise fili ltd, and she certainly knows a thing or two about brand building and the critical importance of design. How graphic designer louise fili creates timeless logos. How graphic design legend louise fili became the envy of. A designer who is absolutely enthralled with italian culture, louise fili worked in the book publishing business for 11 years and now runs her own design studio where she specializes in restaurant identity, food packaging and book jacket design. Her work often draws on inspiration from her love of italy, modernism, and european art deco styles. Louise fili designs with unmatched grace and elegant craftsmanship, unifying.
Oct 25, 2017 formerly senior designer for herb lubalin, louise fili was art director of pantheon books from 1978 to 1989, where she designed close to 2,000 book jackets. Louise fili is the first comprehensive retrospective of the designers influential career, and includes her book jacket, branding, food packaging, and restaurant. First italy, now francecelebrated graphic designer louise filis second stop on her grand tour of europes finest signs is none other than paris. She has authored and coauthored over twenty books on graphic design and italy, and teaches at school of visual arts in new york city and rome. Sep 08, 2014 louise fili is recognized with a 2014 aiga medal for impeccable craftsmanship, elegant use of typography and designing with a passion and focus that is the envy of every designer. Louise fili will be the first comprehensive retrospective of her fortyyear career and include book jacket, branding, food packaging, and restaurant identity work. In 1989 fili founded her own graphic design studio, louise fili ltd, and branched out into the fields of restaurant and food packaging design. Bbc culture can good design make food taste better. As she was leaving the milan airport, a striking billboard for the classic baci perugina chocolates caught her eye.
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